AI For Pest Icon

(830) 644-3353

Pest control only · Nationwide · AI answering included

Pest control SEO built to rank, and built to book.

Aura AI Pro is an SEO company for pest control businesses. We do the ranking work — service pages, location pages, technical SEO, Google Business Profile, and AI-search visibility. Then AI call answering and lead follow-up come with it, so the calls your rankings earn don't end up in voicemail.

Get your free SEO audit (830) 644-3353
Up front
Who else we work with near your service area
Every plan
Google Business Profile management included
24/7
Call coverage on Growth and Dominate
Published
Pricing and terms, on this page
01 The direct answer

What is pest control SEO?

Pest control SEO is the work of getting your company to appear when someone in your service area searches for treatment — in Google's organic results, in the local map pack, and in AI-assisted answers.

It covers service pages, location pages, technical site health, Google Business Profile, content, structured data, and the trust signals search engines use to decide who to show first. Google publishes the underlying rules in the Search Central SEO Starter Guide.

We do that work for pest control companies only, anywhere in the United States. Every plan also includes Google Business Profile management, AI call answering, and lead follow-up — because a ranking is worth nothing if the call goes to voicemail and the estimate never gets a second touch.

02 What we build and maintain

The ranking work.

Four areas, one outcome: show up when a homeowner or property manager searches for your service in your market.

  • 01

    Service & location pages

    A page per service line and a page per city you actually cover, mapped to real search intent, with internal links that pass authority where it counts. Local SEO →

  • 02

    Technical SEO

    Crawl health, indexing, site speed, mobile usability, and schema — the structural work that quietly holds rankings back when it's wrong.

  • 03

    Answer engine optimization

    Direct answers, entity and citation consistency, and structured data, so AI-assisted search can find your company and verify that it's real. AEO →

  • 04

    Content & conversion

    Authority articles, clearer calls to action, better forms, and trust signals — so the traffic you earn turns into calls and form fills. Website design →

Ranking is half the job.

SEO produces phone calls and form fills. These make sure they get answered, followed up, and counted instead of leaking out the back.

  • 05

    Google Business Profile

    Profile optimization, services and categories, weekly posts, photos, review responses, and map pack visibility support. In every plan. GBP management →

  • 06

    AI receptionist

    Incoming, missed, overflow, and after-hours calls, with lead intake, routing, and booking support inside the rules you approve. How it works →

  • 07

    Lead follow-up

    Missed-call text-back in 60 seconds, estimate follow-up, nurture, review requests, and customer reactivation. Follow-up automation →

  • 08

    Tracking and reporting

    Rankings, call activity, lead sources, follow-up status, and booked outcomes, in one place you'll actually read.

SEO strategy built around how your company actually operates.

We build the keyword map, page structure, and content around your real services, service area boundaries, seasonal demand, and technician capacity. Ranking for work you can't service isn't a win.

  • Keyword and page strategy scoped to your actual service area
  • Content written for pest control buyers, not for word count
  • Approved call flows, routing, and escalation rules
  • Monthly reporting tied to rankings, calls, and booked jobs

Get your free SEO audit

Aura AI Pro / search to booked job Illustrative
RankingsCLIMBING
Map packACTIVE
CallsCOVERED
Follow-upRUNNING
Organic visibility across the service area LIVE FLOW
01

Search finds the pageService or city page ranks for the query

FOUND
02

Call answered and qualifiedLead details and next step captured

ANSWERED
03

Follow-up sequence startedText and CRM activity logged

ACTIVE
04

Appointment outcome trackedBooking tied back to the source

TRACKED
03 One lead, two companies

Tuesday, 7:14 PM. She finds termites.

This is a composite of what we see on nearly every audit call. Follow the clock. Nothing that goes wrong here is about the quality of your work.

  1. 7:14 PM

    She searches "termite treatment near me."

    You've been in this market eleven years. You are not on the first screen, because no page on your site was ever built to answer that specific search.

    Not found
  2. 7:15 PM

    She reads the map pack instead.

    Three profiles, posting weekly, photos from this month, owner replies on every review. Yours was last touched in spring. She never scrolls past them.

    Below the fold
  3. 7:17 PM

    She asks an AI assistant who to call.

    It names three companies with clear, consistent, verifiable information. Your hours conflict across four sites and your service area is guesswork. You aren't one of the three.

    Not cited
  4. 7:19 PM

    She calls the first number. Voicemail.

    She does not leave a message. Nobody with termites in the garage leaves a message at 7pm. She hangs up and taps the next result.

    Unanswered
  5. 7:20 PM

    Someone answers. She books Thursday.

    Ninety seconds of conversation. Address, pest, urgency, calendar. That company did not do better work than you. They picked up.

    Booked elsewhere
  6. Wed 8:02 AM

    Your office starts the day with no idea any of this happened.

    No missed call to return, no lead in the CRM, no line in a report. The job was won and lost in six minutes, and it will never show up in anything you measure.

    Invisible

Six minutes. Four break points.

Three of them decide whether she ever sees you. Three decide what happens after she does. Fixing one half without the other just moves where the money leaks out.

Where it broke

  • No page built to answer "termite treatment near me"
  • A Google Business Profile nobody has touched in months
  • Inconsistent information, so AI search can't verify you
  • A 7pm call that reached voicemail
  • An estimate that would have gone out and gone cold
  • No record that the opportunity ever existed

What changes it

  • Service and location pages built for the searches she actually types
  • Weekly profile activity, photos, and review responses
  • Consistent entity data and structured markup across the web
  • A voice that answers at 7:19 PM and captures the details
  • Follow-up that runs until she books or opts out
  • Every call and outcome traced back to the search that started it

That was one homeowner. Put your own numbers against a month of them with the missed call revenue calculator.

04 Included with your plan

SEO earns the call. This answers it.

There's no point paying for rankings if the phone rings at 7pm and nobody picks up. A homeowner with an urgent pest problem keeps calling until someone answers.

The receptionist is configured around the services, service area, hours, pricing guidance, qualification questions, transfer rules, and scheduling options you approve. It identifies itself as AI when asked, and follows the approved disclosure and recording setup. It won't diagnose an infestation, invent pricing, promise unapproved availability, or recommend a treatment that requires an inspection.

See the full call flow →

Illustrative call flow 11:34 PM
CallerHi, I've got what looks like a termite swarm in my garage. How soon can someone come out?
AI receptionistI can take the details and check the next available inspection time. What's the service address, and is the activity inside the home or in a separate structure?
CallerIt's in the detached garage. What happens next?
AI receptionistThe next inspection window is tomorrow morning. A technician will confirm the pest and go over treatment options on site. Would you like me to reserve it?
Next step confirmed · Inspection reserved · Confirmation sent
05 How long before it moves

Audit. Build. Rank.

SEO compounds. The honest answer is months, not weeks. Anyone promising page one in thirty days is selling you something else.

  1. STEP 01

    Audit what's ranking now

    Current rankings, priority pages, technical health, Google Business Profile, AI-search visibility, competitor positions, call coverage, and follow-up. You keep the findings whether you hire us or not.

  2. STEP 02

    Build the foundation

    The scope documents markets, pages, tracked keywords, technical fixes, content cadence, call rules, automations, responsibilities, timeline, exclusions, and monthly cost. Then we build it.

  3. STEP 03

    Rank, report, improve

    You approve customer-facing content and call behavior before launch. From there it's monthly content, profile activity, technical maintenance, and reporting tied to rankings, calls, and booked jobs.

Expect early movement on your profile and long-tail pages in the first 60 to 90 days. Competitive head terms in a crowded market take longer.

06 The alternatives

You're choosing between four options.

An SEO agency, an answering service, doing it in-house, or one company that covers both halves. Here's the honest layout.

What you need Aura AI Pro SEO agency Answering service In-house
Pest control only Every client Usually multi-industry Usually multi-industry You know the trade
Service and location page strategy Per service, per city Core offering No If you have the hours
Technical SEO and schema Yes Yes No Needs a specialist
AI search and answer engine work Every plan Varies widely No Rarely covered
Google Business Profile management Every plan Often an add-on No Falls behind fast
24/7 call answering Growth and up No Core offering Not without night staff
60-second missed-call text-back Yes No Varies by provider No
Estimate follow-up until booked or opted out Automated No No When someone remembers
Pricing and terms published up front On this page Often quote-only Usually —
Tells you who else they work with near you Before you sign Ask before signing Ask before signing —
Typical monthly cost $1,000–4,500Published VariesUsually quoted privately Per callOr per minute Staff hoursPlus tooling

These columns describe how each category typically operates, not any specific company. Ask any vendor you're considering to confirm their version in writing before you sign.

07 Whether we're a fit

We turn down work. Here's when.

A bad fit costs you six months and costs us a reference. Better to find out on the call.

This works when you

  • Run an established company with technicians and capacity for more work
  • Want organic visibility you keep, not just ad spend you rent
  • Have a decision-maker who will approve content and call rules
  • Can give SEO two quarters before judging it
  • Want one accountable partner for rankings, calls, and follow-up

This is wrong for you if you

  • Need booked jobs next week — that's a paid ads problem, and we don't run ads
  • Want a written ranking guarantee, which no honest SEO company gives
  • Won't approve call scripts, pricing guidance, or escalation rules
  • Need written exclusivity in your market — we do not offer it
  • Can't absorb $1,000 a month comfortably — start with the receptionist
08 What stays yours

You are not handing over your company.

We manage the work in the approved scope. You keep the business, the customer promise, and every decision that needs your judgment.

You retain

Your assets and decisions

  • Your domain, approved content, and company assets
  • Your Google Business Profile, analytics, and Search Console
  • Your brand, services, offers, territory, and customers
You approve

The customer experience

  • Website messaging, page content, and material changes
  • Call questions, pricing guidance, transfers, escalation
  • Scheduling logic and launch sign-off
We manage

The agreed program

  • SEO, AEO, technical work, content, and conversion in scope
  • Profile management, call-flow config, follow-up automation
  • Reporting, review, maintenance, and optimization

Website ownership and hosting are not the same thing. Website projects use a client-owned WordPress build; hosting and ongoing services follow the applicable agreement. See pest control website design.

09 Proof

We'd rather show you nothing than show you someone else's numbers.

Case studies are in progress with current clients, and they'll be published with names attached and permission on file. Until then there's nothing here, because a stock chart and an anonymous quote aren't evidence. Ask on the audit call and we'll walk you through what we're seeing.

Get your free SEO audit
10 Who you work with

Two owners. No account manager.

You're trusting us with whether customers find you, what they hear when they call, and whether anyone follows up. One of us has spent twenty years inside the systems search engines are built from. The other has run the trucks.

BH

Bob Haynes

Co-founder · Runs the SEO, data, and technical build

Search engines are infrastructure before they are marketing. Crawling, indexing, and ranking are storage, retrieval, and scoring problems — and Bob has spent twenty years running that class of system at scale across AWS, Microsoft, and Google. He reads a search engine the way he reads those platforms, instead of guessing at a black box.

Oracle, Verizon, Rackspace, Clear Channel Outdoor, and RBFCU. At Rackspace he ran SEO and big data projects with Google. At Clear Channel Outdoor he built the AWS and Microsoft systems that pushed campaigns to digital billboards. He still manages the Linux, database, and backup teams for a credit union, where Microsoft and open-source stacks run side by side.

That background is why the work here is instrumented, documented, and diagnosed when it breaks, rather than a monthly content invoice. He holds an MBA from the University of Oklahoma.

LinkedIn →
KW

Kyle Weaver

Co-founder · Pest control operations and customer experience

Kyle owns Pro Defense Pest Control and has sixteen years in the trade. He knows what sits behind a ringing phone: urgent homeowners, seasonal demand, service-area boundaries, technician capacity, and the difference between a lead that looks good in a report and a job the team can actually service.

That's why the keyword and page strategy targets work you can sell and service, not vanity terms. Kyle shapes the customer messaging, the call flows, and the follow-up sequences.

LinkedIn →

Direct access, documented scope, customer-facing approval, stated limitations, and reporting tied to rankings, calls, and booked jobs — not a monthly PDF of disconnected traffic numbers. More on how we work.

11 What it costs

No "contact us for a quote."

Every plan is SEO-led and includes profile management. Growth and Dominate add the receptionist and follow-up at no extra cost — which is why most companies land there rather than assembling it a piece at a time. Scope gets set on the call, but you should know the numbers first.

Entry

SEO Starter

Get found. Build the foundation.

$1,000
per month
No setup fee · No minimum term
30-day cancellation notice
  • Service page optimization — up to 5 pages
  • Local keyword strategy — 25 tracked keywords
  • Technical SEO — speed, mobile, crawl health, schema
  • Monthly content — 2 optimized posts
  • Google Business Profile — setup and optimization
  • Rank and traffic reporting — monthly
  • Add on if you want it
  • AI receptionist — +$497/mo, no minimum term
Start with an audit
Most companies land here

Growth

The whole system. Ranking work, answering, and follow-up in one plan.

$2,500–4,500
per month · scoped on the call
$1,000 setup fee, due at signing · 6-month minimum
Renews in 6-month terms · 30-day notice
Monthly billing starts at delivery, not signature
Starter plus the receptionist is $1,497. Growth starts at $2,500 and adds location pages, twice the tracked keywords, twice the content, weekly profile posts, follow-up, review requests, and reactivation.
  • Everything in Starter — expanded to 10 pages
  • 50 tracked keywords — deeper market coverage
  • Location pages — per city you service
  • 4 monthly articles — authority content
  • Weekly profile posts — plus review responses
  • Included at no extra cost
  • AI receptionist — 24/7 answering and booking
  • Missed-call text-back — 60 second response
  • Nurture sequences — until they book or opt out
  • Review requests and reactivation campaigns
  • Reporting
  • Bi-weekly strategy calls · full dashboard
Get your free SEO audit
Multi-location

Dominate

Multiple branches, multiple markets.

Custom
based on size, locations, and market count
$1,000 setup fee, due at signing · 6-month minimum
Renews in 6-month terms · 30-day notice
Monthly billing starts at delivery, not signature
  • Everything in Growth — unlimited service pages
  • 100+ tracked keywords
  • 6 monthly articles — long-form authority content
  • AEO / GEO strategy — visibility in AI search
  • Multi-location SEO — per branch, per market
  • Referral and no-show automation
  • Support
  • Weekly strategy calls · direct founder access
Scope it on a call
$497/mo

AI receptionist on its own. No setup fee, no minimum term. Add it to Starter or run it standalone — it's included at no extra cost in Growth and Dominate.

Compare all plans
Setup fee$1,000 on Growth and DominateNone on Starter or the standalone receptionist.
Minimum term6 months on Growth and DominateSEO doesn't produce results in 30 days. Starter and the receptionist are month-to-month.
Billing startsAt delivery, not at signingSetup fee up front. Monthly billing begins when the build ships.
Ad spendNot included in any planEverything above is organic. Ad budget is separate and goes to the platform.
12 Before you book

The things people actually ask.

If the answer here isn't enough, ask it on the call. We'd rather lose a deal than oversell one.

Do you work with pest control companies outside Texas?
Yes. We work with pest control companies across the United States. The work is remote and the deliverables are identical in every market: service and location pages, technical SEO, Google Business Profile, content, call answering, and follow-up. If we already work with a company near your service area, we tell you on the audit call, before you sign anything.
How is this different from a general marketing agency?
Two differences. First, we only work with pest control companies, so the keyword map, page structure, and call flows are built around seasonal demand, service-area boundaries, and technician capacity instead of being adapted from another industry. Second, most SEO agencies stop at the ranking. We include the call answering and estimate follow-up that decide whether a ranking becomes a booked job.
Do you guarantee rankings?
No, and no honest SEO company does. We control the work — pages, technical health, content, profile activity, and signals. Google controls the results. What we commit to is a documented scope, work delivered on schedule, and monthly reporting that shows what moved and what didn't.
How long until SEO actually moves?
Expect early movement on Google Business Profile and long-tail pages in the first 60 to 90 days. Competitive head terms in a crowded market take longer and compound over time. The receptionist and follow-up go live with the build, so that side starts working right away. Treat any guaranteed page-one result in thirty days as a serious warning sign.
Is the AI receptionist included with the SEO?
On Growth and Dominate, yes — the AI receptionist, missed-call text-back, and lead follow-up are included at no extra cost. On SEO Starter you can add the receptionist for $497 per month with no minimum term. Google Business Profile management is included in every plan.
What if we already have an SEO company?
Take the free audit anyway and keep the findings. It will show you where you rank, what's indexed, what your profile is missing, and what AI search says about pest control in your area. If your current provider is doing good work, you'll see it in the data and we'll tell you so. If they aren't, you'll have something specific to ask them about.
Do we need a new website for this to work?
Usually not. Most sites can be optimized in place. If the platform, structure, or speed is holding rankings back, we'll say so on the audit call and show you why. Website builds are a separate package and are not bundled into the SEO plans above.
Am I locked into a contract?
Depends which plan. SEO Starter and the standalone AI receptionist are month-to-month with 30 days' notice. Growth and Dominate carry a 6-month minimum and then renew in 6-month terms, also with 30 days' notice. We use a minimum on those because SEO doesn't produce results in 30 days, and a plan cancelled at month two wastes your money and our time.
What's the $1,000 setup fee for?
The build. Your SEO foundation and page structure, your Google Business Profile, the AI receptionist configured with your services and service area, and your follow-up sequences. It's due at signing. Monthly billing doesn't start until the build is delivered and you've approved it, so you're not paying a subscription for something that isn't running yet.
Will this replace our office team?
No. The system supports the office by covering approved calls and automating repetitive follow-up. Your team remains responsible for professional judgment, inspections, treatment decisions, unusual situations, and the customer relationships that need a person.
Can the AI diagnose a pest problem over the phone?
No, and it's built not to try. It won't identify an infestation, recommend a treatment, or quote a job that needs an inspection. It gathers the details and books a licensed technician to make that call in person.
What happens when the AI can't handle a call?
During your working hours it forwards the call however you've set it up. Outside those hours it takes a message and flags it so someone knows a call came in. Either way you get the details — nothing sits in a voicemail box until Monday.
Is ad spend included?
No. Everything in the plans above is organic — SEO, your Google Business Profile, AI search visibility, the receptionist, and follow-up. If you want to run paid ads, that budget is separate and goes straight to the platform, not to us.
We're a small operation. Are we too small for this?
Probably not. Some agencies won't take you under a revenue threshold. We'll start you on SEO Starter at $1,000 with no minimum term, or the receptionist on its own at $497, and add the rest when the volume justifies it. On the audit call we'll tell you honestly if the timing is wrong, including if the answer is "not yet."
Do you work with our competitors?
Sometimes, and you will know before you sign. We do not sell blanket exclusivity. We already serve overlapping areas in a few markets and we are not going to pretend otherwise. What we commit to is this: on the audit call we tell you who else we work with near your service area, and you decide whether that is acceptable. Your keyword strategy, content, positioning, and pricing are never shared or reused across clients.
What happens on the free SEO audit call?
Thirty minutes. We show you where you currently rank, which competitors are above you and why, what your Google Business Profile is missing, what AI search engines say when asked about pest control in your area, and where calls are likely going unanswered. You keep the findings either way. There's no deck and no pressure.

Find out where you actually rank.

Thirty minutes. We'll show you your current position, who's beating you in the map pack, and where calls or follow-up are breaking down. You keep the findings either way.

Get your free SEO audit See all pricing

Or call (830) 644-3353 · Pest control only · Overlap disclosed before you sign